Publish and notify

This is where you take a campaign live. You do it when the content and targeting are ready.

How to think about it

Publishing does two things at once: it makes the campaign visible to every volunteer whose networks match your targeting, and it emails those same volunteers. There is no way to publish quietly. So check your targeting before you publish, because that one choice decides both who sees the campaign and whose inbox it lands in. A campaign aimed too wide fills inboxes for people it does not fit, and they learn to ignore you. Publish when volunteers have time to act, not in the middle of a workday when the message gets buried.

Publish it

1. In the campaign editor, check Targeting and the Targeting Preview first.
2. Select Publish. To finish later instead, select Save as draft.

Every matched volunteer gets an email with a one-click sign-in link straight to the campaign.

Add content to a live campaign

1. Open the published campaign and add the new assets.
2. A checkbox appears: Notify messengers about new content. It names how many new assets it would announce.
3. Tick it to email matched volunteers about the new content, then select Save changes. Leave it unticked to add the content silently.

If this does not work

Publishing always sends the email

There is no notify checkbox on a first publish, and no way to turn the email off. The Notify messengers about new content checkbox is a separate thing: it only appears on a campaign that is already published and only when you have added at least one new asset. If you want to stage a campaign without mailing anyone, keep it as a draft.

Republishing an archived campaign sends nothing

Moving a campaign from archived back to published does not email anyone. Only draft-to-published does.

Related

• Target the right messengers
• Read your reports