Read your reports
This is where you read the results of one campaign. You do it while a campaign is live and after it winds down.
How to think about it
Section titled “How to think about it”Each report is a volunteer telling you what happened in a real conversation. Read the written notes, not only the counts, because the notes hold the reasons. Keep the two rates at the top straight: Share rate asks whether the people you reached acted at all, and Report rate asks whether they told you about it afterwards. A high share rate with a low report rate means the work is happening and you are blind to it. Chase the reports before you judge the campaign. Pushback is not bad news. It is the early warning that lets you fix the message before the next round.
Read a campaign’s reports
Section titled “Read a campaign’s reports”- Open Reports and pick a campaign. Use the search box if you have a lot of them.
- The header shows Share rate and Report rate as bars, then a strip of Networks engaged (out of networks targeted), Potential reach, Reported reach, Shares logged, Reports filed, and Sentiment as three counts.
- Views by location maps where clicks on the shared links came from.
- Assets · per-asset breakdown shows how each piece of content did.
- Digital activity lists who shared and reported online. Open a row for the per-asset detail.
- In-person lists conversations, materials handed out, and events.
- Pulse Summary at the bottom is the AI recap. See AI Pulse Summary.
Read the written notes in the reports, not just the counts.