Target the right messengers

This is where you choose which volunteers a campaign reaches. You set it as part of building each campaign.

How to think about it

Targeting narrows a campaign by two things: the kind of group you want to reach, and where people are. A volunteer sees the campaign only when their networks fit what you picked. Every filter you leave empty means everyone, so an untouched targeting panel reaches your whole organization. Aim narrowly when a message is written for a specific crowd, because a message that lands with one group can annoy another. Aim wide only when the message truly fits everyone.

Choose who it reaches

1. In the campaign editor, find Targeting in the right sidebar.
2. Network types: tick Digital, In Person, or neither. Leaving both unticked targets both.
3. Messenger home states: search and add states to reach only volunteers whose ZIP code is in those states. Leave it empty to reach any state.
4. Network location states: search and add states to reach only networks located in those states. Leave it empty to reach any location.
5. Watch Targeting Preview for Messengers, Networks, and Estimated Reach before you publish.

If this does not work

An empty filter means everyone, not no one

Leaving a filter blank does not narrow the campaign. It widens it. No network types selected reaches both kinds. No states selected reaches every state. Add a filter to narrow.

There is no tag filter

Campaigns are not targeted by audience or topic tags. Tags still describe networks and still appear in the Network Explorer, but the campaign editor has no tag control. Use network type and the two state filters instead.

Related

• Build a campaign
• How campaigns reach you