Report back

After you share or talk to people, you tell the organization how it went. Do it while the conversation is fresh.

How to think about it

Your report is what your organization sees. Without it, your work is invisible to them and the next campaign gets planned half-blind. Log the honest reaction, whether people were positive, mixed, or pushed back. Pushback is useful information, not a failure. If people argued, staff need to know why before the next message goes out. Write down what people actually said, in their words. A specific objection teaches more than a label. For how many people heard it, a rough number is fine. Report even when little happened, because quiet is also worth knowing. If you share something and don’t get to the report, Echo follows up with a reminder email about a day later.

Your reports

Your reports is the one place for reporting. Open Report from the bottom bar, or from the sidebar on a computer. If your organization texts you a link about reports, the link opens this page too.

At the top, Waiting on a report lists the content you shared that you haven’t reported on yet, newest first. It shows 3 at first, and a button such as Show 10 more adds up to 10 at a time. Below it, Submitted reports lists what you’ve already sent. It shows 20 at a time, and Show older reports loads the next 20.

When nothing is waiting, the page says you’re all caught up.

Report on something you shared

1. On Your reports, tap the content under Waiting on a report.
2. Which network did you engage? Pick the network you shared it with. Echo lists the networks the campaign is aimed at. If Echo picks one for you, it shows it as Shared in. Select Change if you shared it somewhere else. If the campaign isn’t aimed at any of your networks, you see all of them.
3. How did people react? Choose Positive, Mixed, or Pushback.
4. What happened? Fill in Your notes and About how many people heard this?, then select Submit report.

You land back on Your reports, and the content leaves the list. While you work through the list, a count at the top shows your progress, such as 1 done, 2 to go. The count starts over when you leave the report screens or close the app.

Clear something you didn’t share

Sometimes the list shows content you tapped Share on but never actually sent. Tap the ⋯ button on that row and select I didn’t share this. The row disappears, and Undo brings it back for about 8 seconds. A cleared item doesn’t come back on its own. If you share that content again later, it returns to the list.

Report for another network

If you shared the same content in more than one network, each network gets its own report. After you submit a report on shared content, Shared this somewhere else too? appears on Your reports, under the waiting list. Select Report it for another network. Later, you can use Report for another network at the bottom of that report under Submitted reports.

Either way, every network you’ve already reported that content for is left out, and a note says which ones. When no network is left, or the campaign has closed, Echo doesn’t offer the option. In-person reports and Something else reports don’t offer it either.

File a report

In a paid program

You report only on content you shared. Start from Waiting on a report. Report something else, New report and Something else don’t appear for you, and How’d it go? File a report opens Your reports.

Use this for an in-person conversation, or for anything that isn’t on your waiting list.

1. On Your reports, select Report something else. When nothing is waiting, select New report instead. You can also start from your home screen with How’d it go? File a report.
2. Which network did you engage? Pick the network you shared with or talked to.
3. Say what you did:
   • On a digital network, What did you share? Tap the content you shared. If it isn’t listed, select Something else.
   • On an in-person network, What did you do? Choose Had a conversation, Handed out materials, or Hosted an event.
4. How did people react? Choose Positive, Mixed, or Pushback.
5. What happened? Write what people said in Your notes. The mic button lets you talk instead of type. Fill in About how many people heard this? and add Photos or video if you have them.
6. Select Submit report.

Notes, a reaction, and a number of people are all required before Submit report works.

New report hides while anything is waiting on a report, so the waiting list stays in view. It comes back once you’re caught up.

If this does not work

You don’t see the content you shared

The What did you share? step lists only campaigns targeting the network you picked. If you shared something else, select Something else. If the content was archived after you shared it, open the Archived section at the bottom of the list to file a late report.

In a paid program

The What did you share? step doesn’t appear for you, so neither does Something else or the Archived section. Content you shared waits under Waiting on a report. If it isn’t there, see the next note.

Something you shared isn’t waiting on a report

Only content you share or post from a campaign waits on a report. It leaves the list once you report on it, and it drops off if it’s archived or its campaign closes. Content you only engage with, by commenting or reacting where it was posted, never needs a report.

Related

• Share with your networks