The click map

This is where you see roughly where people clicked your shared links, drawn on a map. You read it to understand where a campaign is traveling.

How to think about it

When a volunteer shares a tracked link, Echo records the rough location of each click and places it on a map. It also works out which of that volunteer’s networks the click plausibly came through, using their reports plus the network’s own location. Treat the map as a picture of where interest is, not a head count. The guesses sharpen as reports come in, so read it alongside the reports rather than on its own.

Read the click map

1. Open Reports and pick a campaign.
2. Find Views by location. It maps where clicks on the campaign’s shared links came from.
3. Select a point to open it. The popup shows the city and its view count, a By messenger breakdown, and an Audience list of tag labels for the networks those clicks plausibly came through.
4. N awaiting report in that popup counts clicks Echo cannot place yet, because the volunteer has not reported where they shared it.

If this does not work

Locations are approximate and no addresses are stored

Echo reads a rough city and state from the network the click came through. It never stores anyone’s IP address, and it never learns who clicked.

Only shared links appear here

Content volunteers post as a file to their own feed has no link to track, so it produces no clicks. Its activity shows up in reports instead.

Related

• Where clicks come from
• Read your reports